📅 Analytics Module

A weekly marketing audit that tells you what to do — not what happened.

Every week, Gina reviews your channel performance, ad spend efficiency, lead quality, and conversion trends — then delivers 3 action items, not a 40-slide deck.

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What gets reviewed

Automated review. Action-oriented output.

Scheduled data pull

Gina pulls performance data from every active channel: Meta, Google, LinkedIn, email, organic — on a schedule, automatically.

Anomaly detection

Significant week-over-week changes in CPA, CTR, open rates, conversion rate, and lead volume are flagged and investigated — not just reported.

Root cause analysis

When a metric moves, Gina traces why — creative fatigue, audience saturation, landing page issue, seasonality, or external factor — and explains it in plain English.

3 action items

Every audit ends with exactly 3 prioritized action items — what to do this week, why, and what outcome you're trying to achieve.

What you get

Weekly audit deliverables.

Weekly audit brief

Performance summary + 3 action items — delivered every Monday morning. Concise enough to read in 5 minutes.

Monthly performance report

Deeper monthly rollup: what worked, what didn't, what changed in strategy, and what the next month's priorities should be.

Anomaly alerts

When something changes significantly mid-week (CPA spike, conversion crash, budget pacing issue), Gina flags it in Slack — not at the end of the week.

Channel performance comparison

Side-by-side view of how each active channel is performing against its goals — so budget allocation decisions are data-driven.

Built for

Who uses the weekly audit.

Any business running marketing without a dedicated analyst — who needs to know what's working without spending hours in dashboards.

🎨 Boutique Design Studios 🎯 Executive Coaches 🏡 Real Estate Agents 📱 Content & Social Agencies 💼 Fractional CFOs & COOs ⚙️ Operations Consultants

Questions

About this module.

Which channels does Gina monitor?

Any channel you're active on: Meta Ads, Google Ads, LinkedIn Ads, email (Klaviyo, Mailchimp, ActiveCampaign), organic search (GA4), and any other channel you can share access to.

How is this different from a dashboard?

A dashboard shows you data. Gina tells you what it means and what to do about it. The weekly brief is synthesized for your specific business context — not a generic template with filled-in numbers.

Does Gina make changes to the accounts?

No. The audit module reports and recommends. Changes go through human review. If you want Gina to implement a recommended change (e.g. pause an ad, adjust a budget), she queues it for approval rather than executing unilaterally.

Can I get the audit for a specific channel only?

Yes. If you only want email performance reviewed, or only Google Ads — we can scope it to specific channels. The full audit covers all active channels.