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Booking agency software that answers “who's free?” in one message

Availability, holds, contracts and deposits, without migrating off your tools.

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Musician carrying a keyboard on one shoulder across a field at golden hour, with a Gina message showing three of five bands free on Saturday.

Quick answer

For band and entertainment booking agencies, Gina answers availability questions from every act's calendar, then drafts holds, contracts and deposit links for approval. It works across the calendars, sheets and booking tools you already have instead of asking you to migrate.

Bring your whole team: everyone works with the same Gina, one shared assistant in the cloud with shared threads, one memory of your business and one place to approve. How teams share Gina

Your week today

Availability checks all day

Every inquiry means opening each act's calendar.

Contracts by hand

Each one copied from the last and edited for the date.

Deposits by email

Holds lapse while the deposit is chased.

What Gina does with it

Short, muted clips of the job and what Gina hands back. Every draft waits for your yes.

Who’s free that Saturday? Gina reads every band calendar and avails sheet, answers in one line, and drafts the ask for acts without a calendar.
Proposals eat the afternoon Gina checks who’s free that night and drafts the proposal from your CRM, ready for you to send.

Who's free on the 14th? One message.

Gina checks every act's calendar and roster sheet, answers in one line, and drafts the holds for your yes.

You ask who is free on the 14th. Three band calendars and a roster spreadsheet are checked for Saturday the 14th, then merge into one answer from Gina: 3 of your 5 bands are free, Juniper, Lowtide and Rosewood, with Hold them and Just ask buttons.

What Gina takes over

Who's free?

One question, one answer from every act's calendar. See /services/whos-free/.

Quote to deposit

Holds, contracts and deposit links drafted. See /services/quote-to-deposit/.

Multi-act, multi-booker

Every booker asks the same Gina and sees the same holds.

A week with Gina

An example week. The names and times are made up.

  1. A client asks who's free on the 14th. Gina checks every act's calendar and availability sheet.
  2. Three acts are open. Gina asks before holding any of them.
  3. The client picks one. The confirmation and contract are drafted for your yes.
  4. A deposit is due Friday. A reminder is drafted for the client.
  5. The act gets its run sheet. Load-in, set times and the venue contact, after you check it.
Musician carrying a keyboard on one shoulder across a field at golden hour, with a Gina message showing three of five bands free on Saturday.

Bookers and the office on one thread

One shared Gina for the whole agency. Every hold and contract still waits for approval.

A shared thread for the Morgan wedding. The owner asks to lock the florist by Friday, the coordinator checks their calendar, Gina drafts the hold and waits for a yes, the Agent from your agent account joins and reports the seating plan updated, sales adds the lounge setup to the proposal, and the owner approves. Gina marks the hold sent.

You approve everything

Nothing goes live without your yes.

Every reply, proposal and deposit link waits in one list. Approve it, edit it or leave it. Gina never sends on its own.

How approvals work

A drafted proposal for the Morgan wedding arrives marked waiting on you. Approve is pressed, a check lands and the card shows Sent. A second draft, a follow-up to the Ellis anniversary party, is edited first to change next week to Thursday, then approved and sent.

What you can check before you decide

No invented numbers or borrowed testimonials. These are the parts you can verify in a demo.

  • Nothing goes out without your yesEvery drafted reply, proposal, post or payment waits in your approval inbox until you say send.
  • Runs on the agent you already haveGina works through your own AI account, so her work draws on a plan you already pay for. Today that means a Claude Pro or Max plan; more agents are coming.
  • Works with the tools you already useYour email, calendar, Google Sheets and CRM. There is no new system to move your business into.
  • See the real product firstThe walkthrough videos on this site are recordings of the actual Gina console. In a demo we run it against your week.

Works next to your booking tool (Gigwell, Overture or sheets): Gina reads across them, and nothing moves.

Start the 14-day availability testBook a 15-minute call

Common questions

Do we have to migrate off our booking tool?
No. Gina reads across the calendars, sheets and tools you already use.
Can several bookers use it?
Yes. Every booker works with the same Gina and sees the same holds and deposits.
Does Gina send anything without my approval?
No. Replies, proposals, contracts and payment requests are drafted and wait for your yes. You can pre-approve a reply type later if you want to.
What does Gina run on?
Gina runs on the agent you already have. Today that means a Claude Pro or Max plan.

Also for: Wedding planners, Event planners, Florists, Venues,

Answer “who's free?” in one message.

Start the 14-day availability test, or book a 15-minute call first.

Book a call See if Gina fits your business